Mattel Shares Climb on Promising Signs of Turnaround
Mattel Inc. shares reversed course to rise as much as 10 percent on Friday, as investors looked past the toymaker’s “ugly quarter” in the all-important holiday period to the management’s confident tone on the turnaround efforts, Reuters reported. The company’s shares dropped 7 percent premarket, after dipping as much 11 percent in extended trading on Thursday following the company’s surprise quarterly loss. Faced with weak demand for its brands such as Hot Wheels and Barbie due to a shift among children toward video games and electronic toys, the company had stepped up efforts to cut costs, streamline its portfolio and pull back inventory from retailers. Mattel warned in October that the bankruptcy of Toys 'R' Us would cause it to miss its full-year revenue forecast and forced it to suspend its dividend to free up cash. “We’ve taken the opportunity to make the tough decisions in 2017 to set the foundation for continued progress on our transformation in 2018,” Mattel CFO Joseph Euteneuer said on Thursday.