The Decline of Dean & DeLuca: Why Premium Grocers Are in Trouble
Dean & DeLuca, the high-end grocery chain appears to be in financial trouble, according to a Washington Post analysis. In 2018, it backed out of three leases in Manhattan and pulled the plug on a second Washington, D.C.-area store. It abruptly closed all four of its Charlotte locations in April 2018, and shortly after that its Maryland and Wichita locations. The Upper East Side location on Madison Avenue in New York ceased operation this June 30 and the St. Helena, Calif., store was shuttered on July 4, both considered flagship stores. This could signal hard times for other fabled ultra-premium grocers: Other similar super-premium grocery brands such as Balducci’s have closed underperforming stores. The proliferation of specialty grocery stores has been fierce, confounding predictions that grocery sales would pivot to online sales. Amazon has bet big. Whole Foods and Trader Joe’s have been joined by Germany-based discount chain Aldi, “healthy food” chains like Asheville, N.C.-based Earth Fare, swiftly expanding Sprouts Farmers Market and more upscale Lucky’s out of Colorado.