Revlon Plans to Approach Potential Bidders Next Month
Revlon Inc. is set to begin a formal marketing process after Labor Day as it seeks to secure a buyer that will help turn around the company without taking it private, Bloomberg News reported. The cosmetics giant is exploring a sale of the entire company or its major brands. It isn’t interested in selling its smaller brands piecemeal, according to sources. Revlon will start reaching out after the Labor Day holiday weekend in the U.S. to parties that have expressed interest. No final decisions have been made and a deal may not be reached. Revlon’s majority owner, MacAndrews & Forbes Inc., isn’t considering taking the company private. Formal talks with potential buyers and counterparties will proceed with the help of Revlon’s financial adviser Goldman Sachs Group Inc.