Penthouse Magazine Publisher Files Bankruptcy a Third Time
Penthouse Global Media Inc., an offshoot of the iconic adult entertainment brand that began with Bob Guccione’s Penthouse Magazine in 1965, is taking the business on a third trip through bankruptcy, Bloomberg News reported. A chapter 11 filing on Thursday kicks off another restructuring for the empire that grew out of a U.K. men’s magazine born in the counterculture of the 1960s. The brand’s current, Los Angeles-based owner is run by Kelly Holland, a woman and self-described political progressive, who bought the name in 2016, saying that she wanted to remove any misogynistic content and expand licensing. In an L.A. Times interview, she described potential plans, including "breastaurants" to compete with Hooters Inc. The filing includes publishing, licensing, broadcasting and digital affiliates. Two prior bankruptcies showed how technological disruption in the media industry has ensnared but never snuffed out the brand.