Big Banks Look for Post-Pandemic Rebound of Credit Card Revenue
Big U.S. banks are prepared for credit-card balances to start ticking up again this year as pandemic restrictions ease and stimulus checks stop arriving, setting up the industry for a bump in one of its most profitable businesses, Reuters reported. Lenders, including Capital One, Citigroup and JPMorgan, have been sending out more promotions to enroll new customers and encourage borrowers to spend, said Andrew Davidson of marketing-tracker Mintel Comperemedia. Some 260 million offers were sent in March, the firm estimates. Banks have increased digital marketing, too, on Facebook, Instagram, video sites and podcasts, he said. "The big banks are ramping up in anticipation of the recovery post-pandemic," Davidson said. "They are really trying to make up lost ground from last year." At the same time, lenders have been easing credit standards, according to a recent Federal Reserve survey and public comments by bank executives, including from Bank of America Corp.
