Credit Card Lenders Pursue Riskier Borrowers
Lenders are courting risky credit card borrowers more aggressively than they have since the financial crisis in a bid to jolt revenue in a period of sluggish growth and tight regulation, the Wall Street Journal reported today. Banks and other lenders issued 3.7 million credit cards to so-called subprime borrowers during the first quarter, a 39 percent jump from a year earlier and the most since 2008, according to data provided exclusively to the Wall Street Journal by credit bureau Equifax Inc. About one-third of all credit cards issued in that period were to subprime customers, the biggest share in six years, according to Equifax. The average interest rate for subprime customers was 21.1 percent in the first quarter, up from 20.2 percent a year earlier, according to research firm CardHub.com. In contrast, the highest-quality borrowers paid 12.9 percent on average in the first quarter, virtually unchanged from a year earlier.