In high profile restructurings, managing public perception and crafting a go-forward narrative matters. This session explores how strategic communications play a critical role in mitigating reputational damage and preserving brand and estate value throughout the restructuring process, including positioning the company for success upon emergence.
We will explore the importance of:
- Developing a comprehensive communication strategy to address various stakeholders (employees, partners, media, etc.) and preserve enterprise value
- Being prepared to implement aspects of the strategy even before filing (given propensity for leaks) and during key moments of the process through emergence
- Communicating effectively to promote business objectives, shape public perception, support legal strategies, and stabilize key stakeholder relationships
- Proactively (and reactively) addressing misinformation, media inquiries and stakeholder concerns to protect the brand and franchise
- Learning from real-world examples of communication efforts in major bankruptcies
Participants will be able to understand:
- The role strategic communications play in preserving value of the brand and business, including keeping internal and external parties apprised and on side
- The importance of crafting clear, forthright, consistent and timely messaging
- The ways in which strategic communications can significantly influence the outcome of a restructuring process
Bankruptcy attorneys regularly use auctions to liquidate assets, but few understand the underlying principles that make auctions successful, fair, and efficient. This session, inspired by Auctions by Timothy P. Hubbard and Harry J. Paarsch, provides an accessible introduction to auction theory tailored to bankruptcy practitioners. Attendees will learn about key auction types, common bidding strategies, and potential pitfalls like collusion and the "winner's curse." With a focus on practical applications, this session equips attorneys to better structure auctions, choose the right formats for specific assets, and advocate for processes that maximize creditor recovery. Perfect for attorneys aiming to enhance their approach to bankruptcy auctions and secure optimal outcomes for clients.
By the end of this session, participants will be able to identify and differentiate between key auction formats used in bankruptcy contexts, understand fundamental bidding strategies and their impact on auction outcomes, and recognize common auction pitfalls, such as collusion and the winner’s curse. Attendees will gain practical insights into selecting auction structures that align with asset types and client goals, ensuring fairer and more effective liquidation processes. This knowledge will empower bankruptcy attorneys to enhance asset recovery efforts and better advocate for clients throughout the auction process.
Business
Suggested Speakers
Mike
Carey
mcarey@tranzon.com
Mike
Carey
mcarey@tranzon.com
Tranzon Auction Properties
