Delta, Beef Prices Threaten to Take the Sizzle Out of U.S. Steakhouses
Just as American steakhouses are recovering from the first wave of COVID shutdowns, the Delta variant threatens to diminish the appetite for a sector seen as a barometer for full U.S. economic recovery, Reuters reported. While many top steak restaurants found new customers by reinventing themselves during the crisis, the comeback of the $5 billion U.S. premium steakhouse sector depends on expense-account-wielding executives resuming fancy business events and affluent tourists flocking to Broadway theaters and other attractions. But travel and group events are again at risk as Delta infections and deaths mount. Several companies pushed back target dates for employees to return to offices. Some big in-person events, including the New York auto show, were canceled. High-end steakhouses are especially vulnerable to the spread of the virus because their traditions — such as lengthy, indoor, three-course dinners — may scare off apprehensive customers. At the same time, the price of beef is soaring, with wholesale prices 40% higher on average in July than a year ago, according to the U.S. Bureau of Labor Statistics. That threatens steakhouses' profit margins. Several chains say they are better prepared amid the pandemic this year since adding outdoor dining and home delivery, should the latest surge or new government restrictions scare some diners away again.
