Some Big Retailers Are Still Betting On Brick and Mortar
Some of the biggest growth in brick-and-mortar stores is coming from discount retailers, like TJX, the parent company of T.J. Maxx and Marshalls, the New York Times reported. In August, TJX said that over the “long term” there was an opportunity to open as many as 5,600 stores, up from the 1,700 the retailer currently operates. “We continue to see store openings as an attractive investment and a very good use of capital,” said Ernie Herrman, the company’s chief executive. While discounters like TJX operate in a sort of an oasis, many other retailers face a conundrum. While retailers are plowing more money into their digital operations, they risk rendering their stores even less attractive to shoppers by starving them of investment. “The big challenge is how do you get customers to come into a store if they don’t have to,” said Melina Cordero, head of retail research for Americas at CBRE, the real estate firm. Walmart, the nation’s largest retailer, has slowed its brick-and-mortar expansion, though it continues to open stores, particularly smaller format ones. The company is also using its vast store network — located in nearly every corner of the country — to support its e-commerce business.