American Apparel Is Venturing Back Into Brick-and-Mortar Stores
American Apparel is preparing to open a flagship store in its home city later this year, its first foray back into brick-and-mortar shops after all its locations closed following a bankruptcy process, Bloomberg News reported. New owner Gildan Activewear Inc., the Montreal-based company that bought American Apparel but not the physical stores in an auction last year, said that the new location will complement e-commerce operations and serve as an incubator to gauge trends. The new store will open in the fourth quarter at a defunct American Apparel location on Melrose Avenue that was once the biggest in California. It will be slightly smaller and allow customers “to take part in the full American Apparel experience beyond just buying products,” said Gildan spokesman Garry Bell.
