J.C. Penney Struggles to Avoid Same Fate as Sears
J.C. Penney Co.’s sales are falling, its stores are stuck in malls and the turnaround strategy keeps changing. Now, three months after the embattled retailer hired a new chief executive, a handful of senior positions remain vacant. The series of events is prompting analysts and other industry experts to question whether Penney can avoid the fate of fellow department-store operator Sears Holdings Corp., which filed for bankruptcy and barely staved off liquidation, the Wall Street Journal reported. “Penney is a broken business,” said Mark Cohen, director of retail studies at Columbia Business School. “They are looking at a very problematic 2019. It’s the mistakes of the past coming home to roost.” The Plano, Texas-based chain was once the go-to apparel retailer for middle-class families. It and Sears had once dominated American retailing but lost their customers, first to discounters like Walmart , then to fast-fashion retailers and off-price chains like T.J. Maxx. The shift to online shopping hastened their decline. A strengthening economy brought Penney’s problems into sharper focus. It scaled back discounts and private brands, and focused on appliances at the expense of apparel. At a time when consumers have been spending, Penney posted a 3.5 percent decline in holiday sales and said that it would close more stores, following a string of weak results.