SoftBank-backed Brandless Shuts Its Doors for Good
Brandless, a San Francisco-based e-commerce company that made and sold an assortment of "cruelty-free" products in beauty and personal care, household, baby and pet categories, has shut its doors less than three years after officially opening them in July 2017, Yahoo.com reported. The company cited a "fiercely competitive" retail market. As part of its shut-down, the company will reportedly lay off 70 employees, with 10 staying aboard to resolve outstanding orders and presumably figure out how to sell its remaining assets. The company's short run won't come as a complete surprise to industry watchers. In July of 2018, Brandless announced that SoftBank’s $100 billion Vision Fund had invested $240 million in the company in a deal that valued Brandless at a little over $500 million.
