Seacret Direct Explores Bankruptcy Bid for WorldVentures Marketing
Seacret Direct LLC, a seller of beauty and wellness products, is considering making a bid for WorldVentures Marketing LLC, a travel business that filed for bankruptcy recently, WSJ Pro Bankruptcy reported. The potential purchase came to light Wednesday when WorldVentures made its initial appearance in bankruptcy court after seeking protection from creditors last week. Lawyers for WorldVentures said that the company plans to sell itself or its assets. It said nearly two dozen potential buyers have signed nondisclosure agreements, and that it is trying to line up a lead bidder for a court-supervised sale process. Before the bankruptcy, WorldVentures and Seacret had been in discussions about a possible merger or acquisition, bankruptcy documents show. In July, they struck a deal to allow WorldVentures sales representatives to buy and sell Seacret products, and in November they signed a nonbinding letter of intent to try to complete a definitive asset purchase agreement. Seacret remains a potential buyer of WorldVentures, Seacret lawyer Phillip Lamberson said during the hearing. The Plano, Texas-based WorldVentures blamed its chapter 11 filing partly on missteps by past management and the coronavirus pandemic. WorldVentures and some of its sales representatives also have been investigated by regulators in several markets. Those investigations resulted in fines and hurt the brand’s reputation, said Erik Toth, chief restructuring officer for bankrupt affiliate Spherature Investments LLC, in a court filing. Toth is also managing partner for Larx Advisors Inc., which has been hired as restructuring adviser during the reorganization.
