Sunrise Brands Bids for Bankrupt U.S. Retailer The Limited
Clothing firm Sunrise Brands LLC has bid for the e-commerce business and intellectual property of bankrupt U.S. retailer The Limited, challenging a $26.3 million offer from private equity firm Sycamore Partners, Reuters reported today. Sunrise Brands' bid underscores the value it sees in The Limited's online presence and intellectual property, even as the specialty retailer was forced to close its roughly 250 brick-and-mortar stores earlier this year. It filed for bankruptcy last month, with Sycamore Partners as a stalking-horse bidder. The bankruptcy auction for The Limited is scheduled for Feb. 21 in Philadelphia. While the value of Sunrise Brands' offer could not be learned, the bankruptcy court required bids topping the one from Sycamore to start at $26.5 million.
