Raleigh-based startup BOA Nutrition, which "made headlines earlier this year for going after NIL deals with notable athletes," has "filed for bankruptcy liquidation," the Sports Business Journal reported. BOA Nutrition in January teamed up with a group of athletes including UNC F Armando Bacot and Duke G Jeremy Roach. The deals "included equity ownership positions" for Bacot and Roach, "to the tune of half a percent each." BOA Nutrition CEO Jon Pritchett estimated at the time that "those stakes at current valuation amounted to between $150,000 and $250,000 combined." Its chapter 7 filing shows a company that "made big bets on multiple advertising and sponsorship campaigns" but "couldn't match its ambitions with solid revenue."
