Hildred Capital Management is set to buy bankrupt baby brand Hello Bello after nobody bested the healthcare-focused private equity firm’s $65 million opening offer, according to court papers, Bloomberg News reported. Hello Bello, best known for its sustainable diapers, filed for chapter 11 protection less than two months ago. Actors Kristen Bell and Dax Shepard launched the Los Angeles-based company in 2019 alongside a deal to sell the products exclusively at Walmart Inc., according to a statement at the time. Today, its products are also sold at other retailers and online. Hildred plans to combine Hello Bello with Hyland’s Naturals, another portfolio company that sells supplements and over-the-counter medicine, under one umbrella parent company, according to people with knowledge of the plans. Hildred is set to hold Hello Bello in a newly launched continuation fund expected to close above $650 million.
