One of America's most iconic baby brands has launched its comeback just five years after bankruptcy filings forced every location to shutter, the U.S. Sun reported. Babies “R” Us opened its sole U.S. storefront in American Dream Mall in East Rutherford, N.J. Toys “R” Us, the parent brand that Babies “R” Us operated under during its heyday, opened a 20,000-square-foot store in the American Dream Mall last year. The two stores offer a more robust shopping experience than their former mid-tier box store models. Babies “R” Us said that the new store features new experiences, calling the store “a one-stop-shop for all things baby.” The new 10,000-square-foot store carries an assortment of product lines and store experiences. The store includes a baby registry, a nursery design center and a learning center for private events. Customers looking to try out new strollers can take a spin on the stroller test track. The store offers a Wishing Tree where family members can send newborns well-wishes. Toys “R” Us has run successful pop-up stores in Macy's locations since the beginning of 2021.
