Teen clothing chain rue21 Inc. is working with AlixPartners LLP for operational help as the company racks up earnings losses, Bloomberg News reported. Year-to-date, the retailer has posted negative Ebitda. The chain recently underwent a change in its C-suite, with Josh Burris taking over as chief executive officer in March. Burris had previously served as the head of GNC Holdings Inc., following the vitamin chain’s restructuring in 2020. In October, rue21 entered into negotiations with its lenders to avert a second bankruptcy filing, Bloomberg reported. It went through a bankruptcy in 2017, after its sales were hurt by falling foot traffic and changing consumer habits. It operates more than 600 stores.
