Wejo, a Manchester, England-based company that deals in connected vehicle data, has filed a notice of intention to enter administration to save it from liquidation, InsideRadio.com reported. The company, whose largest shareholder is General Motors Ventures, says it does not expect the move to impact its operations or business, according to BusinessLive. Wejo has been supplying connected car data to at least one U.S. broadcaster and has been working on signing others as clients. In a pilot study with Capitol Broadcasting Company, Wejo supplies near real-time radio listening data from cars and trucks in the broadcaster’s North Carolina base to use in programming decisions and for sales purposes. Capitol Broadcasting Company is the owner of 13 radio stations in Raleigh-Durham and Wilmington, N.C. The data comes from in-car sensors in vehicles made in 2015 or later that transmit billions of data points to automakers. As of April, Wejo had deals with 28 car companies to access their data and said it expected to sign up more in the next 6-12 months.
