A booming wedding industry is seemingly not enough to prop up the fortunes of one of the nation’s largest bridal retailers. David’s Bridal boasts that it sells one of every three wedding dresses in the United States. Yet it continues to struggle to manage its costs after emerging from bankruptcy five years ago, and it is working with advisers as it explores its options, the New York Times DealBook blog reported. The company has been working with the investment bank Houlihan Lokey to explore a sale, which could be included as part of a bankruptcy filing. Even if it does file for bankruptcy, David’s Bridal plans to continue to meet the demands of its customer base, which is largely brides. That includes delivering dresses and holding fittings. That was the same promise it made when it filed for bankruptcy the first time, in 2018. In addition to Houlihan Lokey, David’s Bridal has hired the law firm Kirkland & Ellis and the investment firm BRG to explore its options.
