Juul Labs has agreed to pay $1.7 billion to settle more than 5,000 lawsuits by school districts, local governments and individuals who claimed that its e-cigarettes were more addictive than advertised, the New York Times reported. The amount for the deal, which involves a consolidation of cases centered in Northern California, is more than three times the sum reported for other Juul settlements in other state and local cases thus far. In September, the company agreed to pay $438.5 million to settle a multistate investigation into whether the company had targeted young people. States investigating the company bristled at ads featuring young models and fruit and dessert flavors that appealed to adolescents. The resulting settlement restricted Juul from aiming marketing of its products at young people.
