The U.S. Commerce Department yesterday unveiled a new strategy aimed at boosting international tourism hit hard by COVID-19 and government travel restrictions by streamlining the entry process and promoting more diverse destinations, Reuters reported. The "National Travel and Tourism Strategy" sets a goal of 90 million international visitors by 2027 who will spend an estimated $279 billion annually, topping pre-pandemic levels, the department told Reuters. "There are a lot of industries that are well past COVID — travel and tourism is not," U.S. Commerce Secretary Gina Raimondo said. The federal government must do more to support the resurgence of travel and tourism to ensure the industry rebuilds to be "more resilient, sustainable and equitable," according to the draft strategy document seen by Reuters. In 2019, the United States had 79.4 million international visitors, a figure that plummeted to 19.2 million in 2020 as the pandemic hit and rose to just 22.1 million in 2021. International visitors spent $239.4 billion in 2019, but just $81 billion in 2019, the Commerce Department said. Before COVID, tourism supported 9.5 million U.S. jobs and generated $1.9 trillion in economic output.
