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Nordstrom Pivots as Shopper Habits Change During Pandemic

Submitted by ckanon@abi.org on
Like many of its peers, venerable department store chain Nordstrom is having a tough time keeping pace with customer demand for new clothes because of supply issues, the Associated Press reported. That will be an even bigger challenge heading into the full swing of its anniversary sale, a tradition since the 1960s. Last year, customers stayed away because there was no reason to buy dressy clothes during a pandemic. But Nordstrom is framing this year’s event as an opportunity for shoppers to reinvent themselves as they come out of their homes. Amid product delays, the retailer says it developed a back-order feature on its website for customers who want to take advantage of the sale but find the item not in stock.
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