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The Rock’s Reborn XFL Faces ‘Uphill Battle’ After Two Failures

Submitted by jhartgen@abi.org on

After two failed launches and a bankruptcy, the XFL is getting set for a third try that even the league’s new owner, Dwayne “The Rock” Johnson, acknowledges will be a challenge, Bloomberg News reported. “It’s an uphill battle -- but we’re hungry, humble and no one will outwork us,” the entertainer said Thursday on Twitter. The group is working on the next steps for its relaunch and plans to provide more details soon. The potential rival to the National Football League was sold while in bankruptcy in August to a group of investors for $15 million. Johnson, who leads the group, said in his post that play would resume in 2022. His group includes Gerry Cardinale’s RedBird Capital Partners. Last season, the league found a market for viewers even while hemorrhaging cash. TV deals with ESPN and Fox Corp. helped bolster its presence, but when Covid-19 hit, the parent company ran out of time and money.