Videology Inc., a Baltimore advertising technology firm, has filed for chapter 11 protection as part of a proposed deal to sell the company’s assets to Amobee, a global technology firm, the Baltimore Sun reported. Founded by former Advertising.com founder Scott Ferber, Videology has debt between $100 million and $500 million, according to the voluntary petition filed Thursday in U.S. Bankruptcy Court in Delaware. The company develops software for TV and video advertising. Amobee is expected to be the lead bidder in a bankruptcy sale of Videology’s assets. Ferber said the company has established itself as a successful provider of software for TV and video advertising, serving some of the biggest names in the industry. But the company lacks the resources, capital and time to grow in an industry that’s just beginning to transform TV and video advertising.
