Crumbs Bake Shop Inc., the cupcake chain that abruptly shuttered its stores this week, is working on a plan to save the business, Bloomberg News reported today. The company is in talks with “various interested parties” as Crumbs plans its next steps, Chief Executive Officer Edward Slezak said yesterday. The deal may hinge on CNBC personality Marcus Lemonis, who has formed an investment group to supply Crumbs with financing en route to a possible acquisition, according to his cable-TV network. Lemonis, who also serves as CEO of Camping World and Good Sam Enterprises, is the star of “The Profit,” a show where he spends millions of his own money to save failing companies.
