Youth-oriented streetwear brand Ecko Unltd. sought chapter 11 protection on Wednesday citing the "fickle" tastes of its target audience and the economic downturn as prime causes of the company's waning sales, Dow Jones Daily Bankruptcy Review reported today. Founded in 1993 by designer Marc Ecko and two partners, Ecko evolved from "just six T-shirts and a can of spray paint" into "a full scale global fashion and lifestyle company," according to a filing in U.S. Bankruptcy Court in Trenton, N.J. Ecko plans to auction off its assets in chapter 11.
