An e-commerce company that once provided services to clients including the clothing lines of Victoria Beckham and Phillip Lim has declared bankruptcy, Crain’s New York Business reported today. Sellect Commerce, a Manhattan-based fashion-oriented e-commerce platform, filed for chapter 11 protection on May 16. Sellect helps fashion companies to speed up their websites, provides better tracking of orders and social media integration, and includes a simple user-face to upload and manage content. A year ago Sellect decided to hire additional coders to fix the site and at least retain its existing clients, but faced with a limited supply of available "ruby on rails" highly-proficient coders, Sellect brought in development company Cyrus Innovations to help fix the code. In the end, the hiring of Cyrus put a major strain on Sellect's finances. Cyrus currently holds a claim of $135,220 from Sellect.
