Eastman Kodak Co. named tech industry veteran Jeff Clarke its new chief executive as the stripped-down former photo giant presses on with its reinvention, the Wall Street Journal reported today. Clarke will also continue to serve as the chairman of online travel company Orbitz Worldwide Inc., a role he has held since 2007. Clarke previously worked as an executive with Hewlett-Packard Co., where he helped integrate Compaq Computer Corp., and he co-founded the tech-focused investment firm Augusta Columbia Capital in 2012. The move comes as Kodak, a name synonymous with the fading industry of film-based photography, seeks to achieve new relevance in a digital world. The company emerged from chapter 11 in September with a focus on commercial imaging.