General Motors Co. is offering owners of cars involved in the ignition-switch recall the same deep discounts to buy a new car usually given only to company employees, the Wall Street Journal reported today. The move is the latest sign that GM, spurred by feedback from its dealers, is shrugging off its initial reluctance and using the recall as an opportunity to sell new vehicles. Employee pricing sets the cost of a vehicle at just under the invoice price. The deal can be used on a new 2013, 2014 or 2015 model year Chevrolet, Buick, GMC or Cadillac. In March, GM began offering a $500 discount to consumers who wanted to ditch a recalled Chevrolet Cobalt, Saturn Ion or other older models to buy or lease a new GM product. Dealers say that the offer fell flat since many of the vehicles are secondary cars driven by younger adults or are owned by people who can't afford to buy a new car even with a discount.
