Skip to main content

Hostess Said to Pick Apollo Metropoulos as Lead Cake Bidder

Submitted by webadmin on

Hostess Brands Inc., the bankrupt maker of Wonder Bread and Twinkies, picked the team of Apollo Global Management LLC and C. Dean Metropoulos & Co. as the lead bidder for its cake brands, Bloomberg News reported yesterday. The offer becomes the stalking-horse bid for an auction of the cakes business that includes CupCakes, Ding Dongs and Ho Hos. Flowers Foods Inc., the Thomasville, Ga.-based owner of brands that include Nature’s Own and Tastykake, was earlier selected as the stalking-horse bidder for most of Hostess’s bread brands with a $360 million offer. Flowers is also the stalking-horse bidder for Hostess’s Beefsteak bread brand with a $30 million bid. That auction is scheduled for Feb. 28.