Archetypes, a startup that flew under the radar of the New York tech scene, burned through more than $19 million in just two years on a website that never launched out of beta, CNNMoney.com reported yesterday. Archetypes raised debt from its executive chairman, Philosophy cosmetics founder Cristina Carlino, but it was not enough to stay in business. In November, the company filed for chapter 11 protection with between $10 million and $50 million in liabilities owed to between 50 and 99 debtors. On Jan. 16, Archetypes emerged from bankruptcy thanks to Carlino, who already owned 49.5 percent of the company. Archetypes was acquired by CC Bridge Lender, the vehicle which Carlino used to provide debt.
