Caesars Names Ex-Hertz Chief Frissora to Succeed Loveman
Caesars Entertainment Corp. named former Hertz Global Holdings Inc. Chief Executive Officer Mark Frissora as its new CEO to succeed Gary Loveman, three weeks after the casino company put its biggest unit in bankruptcy, Bloomberg News reported yesterday. Frissora, who left the car-rental agency in September, will join the company immediately as CEO-designate, become a member of the board and take over as CEO on July 1. Loveman will end his term as CEO on June 30 and remain chairman. Loveman said it was his decision to step down. He is credited with expanding the company’s Total Rewards loyalty program, now widely copied in the industry, and establishing Caesars’ online gaming business. Loveman failed to gain access for Caesars in Macau, now the world’s biggest gambling market, and oversaw the $30.7 billion buyout of the company in 2008, as the industry entered its worst slump in history.
