Iconix Brand Group Inc. is considering selling itself or combining with another company as the firm broadens its search for a financial lifeline, Bloomberg News reported. The brand-licensing company said yesterday that its board authorized management and its advisers to study options including a sale, merger, debt and equity financings, or other alternatives to keep the firm afloat. New York-based Iconix owns, licenses and markets consumer brands across fashion and sports, including Candie’s and Ed Hardy. It’s been shedding certain assets to raise cash, including Starter China Ltd., which it agreed to sell for $16 million in June. The company retained Ducera Partners as a financial adviser, together with law firm Dechert, its existing legal counsel, to assist in the review efforts. The plans are in addition to the company’s previously announced agreements to sell the rights to the Umbro and Starter brands in China, it said.
