High Ridge Brands Co. announced yesterday that it has filed for chapter 11 protection and is pursuing sale of the company, MarketWatch.com reported. High Ridge's portfolio includes Zest soap, Alberto VO5 hair care products, and the Reach toothbrush. High Ridge says that the company's U.K. business operations are not included in the bankruptcy filing. High Ridge has received a commitment of $20 million debtor-in-possession financing, and the company says that it has enough liquidity to continue with business obligations including making deliveries in full and paying suppliers.
