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Sears Is in Bankruptcy—but Its Lavish Rewards Program Won’t Quit

Submitted by jhartgen@abi.org on

Sears’s loyalty program, Shop Your Way, is considered one of the most generous rewards programs in the business, one that persists, zombie-like, despite the company’s financial woes, the Wall Street Journal reported. “Other retailers don’t even come close,” says Michelle Price, business-development manager for Hip2save.com, a deal-tracking website. Shoppers earn $1 in points for every $100 they spend at Sears and its sister chain Kmart. Sears also offers cash back, sometimes in the equivalent amount of the purchase, for instance, giving $60 in credits back to a shopper who spends $60. And there are free cash bonuses in which Sears simply gives shoppers money, notifying them by text or email. Unlike some other retailers that require people to pay with a store card to earn rewards, Sears shoppers can use any type of payment.