Some former Toys “R” Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all, CNBC.com reported. Toys “R” Us liquidated its business last year, unable to emerge from bankruptcy after a crippling 2017 holiday season. Its lenders, including Solus Alternative Asset Management and the Angelo Gordon investment firm, took control of the company's intellectual property, which include the Toys “R” Us, Babies “R” Us and Geoffrey brand names. As of Jan. 20, several former Toys “R” US executives began running run a company called "Tru Kids" to manage those brands, said Richard Barry, new president of Tru Kids and former chief merchandising officer of Toys “R” Us. Tru Kids is headquartered in Parsippanny, N.J., a 20 minute drive from Toys “R” Us' former headquarters in the town of Wayne. The full business plan for Tru Kid is still a work in progress, Barry told CNBC. The new company is exploring multiple options, including stand-alone stores, pop-up shops or partnership like the one Solus and Angelo Gordon previously explored with Kroger. When asked whether Tru Kids would partner with Amazon, Barry said he would "not take anything off the table at all."
