David’s Bridal succeeded in using bankruptcy to slash burdensome debt it had acquired through a private-equity buyout years ago. The chain emerged from bankruptcy with more sustainable finances on Jan. 18, USA Today reported. But the company’s challenges aren’t over. With digital threats emerging, marriage rates declining and wedding alternatives proliferating, David’s Bridal is adjusting its business to stay competitive. The company has lowered prices on many of its bridesmaids' dresses, added more plus-size options and guaranteed free one-on-one consulting for brides-to-be. "I believe we have a significant opportunity to improve the customer experience in our stores and have been working to do so, with early steps being the introduction of a one-to-one service model," David’s Bridal CEO Scott Key said.
