David's Bridal, one of the largest wedding dress retailers nationally, announced on Friday that it had emerged from chapter 11 protection poised for long-term growth, the Houston Chronicle reported. The Pennsylvania company, which filed for bankruptcy protection in November, said that it successfully completed its financial restructuring without closing any of its 300 stores. David's Bridal, which started as a small bridal shop in Florida, has struggled to compete in recent years as millennials are marrying later and some opt for less traditional wedding attire as more casual ceremonies have come en vogue. The company said it planned to lure back customers by offering more affordable dresses in a wider assortment of sizes, both in-store and online. The retailer also said it would host special events with top wedding experts at its stores nationwide to help brides plan their weddings.
