The Toys “R” Us Inc. brand is finding its next life in the grocery aisle, WSJ Pro Bankruptcy reported. The new owners behind the Toys “R” Us brand — a group of hedge funds that pulled the plug on the retailer’s reorganization plans earlier this year — have teamed up with the largest supermarket chain in the U.S., Kroger Inc., to sell toys and other branded merchandise this holiday season. Under the new banner, Geoffrey’s Toy Box, a selection of about 35 toys, including items from Animal Zone, Imaginarium and Journey Girls, will be featured in the so-called pop-up locations at 600 stores. Kroger said on Friday that the assortment, which will range in price from about $20 to $50, will vary by location.
