Kids’ clothes retailer Gymboree is taking its first big step since emerging from bankruptcy in September: unveiling a rebranded apparel line and an increased tech push in an effort to appeal to the modern parent, Bloomberg News reported. “We have spent the past nine to 10 months positioning the company, and the Gymboree brand in particular, for a turnaround,” said Chief Executive Officer Daniel Griesemer, who took the helm in May 2017. The chain is rolling out its refreshed product line yesterday that includes more basic staples that better allow for mixing and matching — a defensive move against fast-fashion retailers that have taken a bigger share of the youth market. Within the next few weeks, as much as 75 percent of each store’s merchandise will be the new line, which is made up of hundreds of pieces. The remainder will be the store’s old inventory on clearance discount, Griesemer said.
