Marketing firm Didit is close to acquiring Gawker.com and if successful intends to relaunch the blog, known for publishing irreverent articles that were sometimes controversial, with a new editorial policy to only post content it considers to be positive, the Wall Street Journal reported. Advisers liquidating the blog’s former publisher have a deal to sell the website to Didit for $1.13 million, an offer that is subject to higher offers at a potential auction, according to papers filed Tuesday in the U.S. Bankruptcy Court in New York. The agreement and terms of an auction must be approved by a judge. Based in Mineola, N.Y., Didit was founded in 1996. Liquidators have tentatively set a July 12 date for the auction assuming they receive other qualified bids for the blog. Gawker ceased publishing new articles in August 2016, months after losing in court to professional wrestler Hulk Hogan whose $140 million judgment against publisher Gawker Media LLC forced the company into bankruptcy. The case was settled in chapter 11 for $31 million. The Hogan case concerned publishing excerpts from a video of a sexual encounter with the wife of a former friend.
