The Monday deadline for bids on the Mile High stadium naming rights set by Sports Authority’s national liquidator Hilco Streambank came and went without a lead bidder — although one likely will be identified by the end of the week, The Denver Post reported today. Hilco Streambank executive vice president Jack Hazan said several interested parties have approached his firm, though he declined provide details or discuss how the company has been marketing the naming rights. The liquidator last week extended the bid deadline to July 25, saying that, until recently, it had been too busy selling the retailer’s intellectual property and liquidating stores to focus on selling the naming rights. Englewood, Colo.-based Sports Authority declared bankruptcy in March, which put a large question mark over how much longer the retailer’s name would remain on Mile High, the Denver Broncos home field. Sports Authority is due to make a $3.6 million payment Aug. 1. Missing the deadline starts a 30-day grace period after which the naming rights return to the Metropolitan Football Stadium District and Denver Broncos. Hazan said that potential buyers would receive better financial terms from the liquidator, than if they deal directly with the district. Hilco Streambank has priced the deal at $3 million a year for the remaining five seasons left on Sports Authority’s contract.
