Gawker.com will survive even if an acquirer of its parent company isn’t interested in continuing to publish the combative media and politics website, The Wall Street Journal reported yesterday. Gawker Media CEO Nick Denton said that “Gawker.com is as indestructible as a New York cockroach” and “more famous than ever.” Speculation has swirled that Ziff Davis, the publishing company that placed an opening bid of about $90 million as Gawker filed for bankruptcy last week, might shutter Gawker.com if it completes the deal. Denton confirmed that the legal woes had “undoubtedly depressed” the company’s valuation and had been “financially draining.” Denton added that the sale comes as the “media market is consolidating,” which created more acquisition interest for Gawker Media, which he called “the last sizable digital property that has not yet been folded into an established conglomerate.”
