The battle is over between the maker of Ultimate Nutrition protein-shake powder and the organizers of country’s largest bodybuilding competition, which starts on Thursday in Las Vegas, who fought over advertising banners that would hang at the entrance to the event, the Wall Street Journal reported today. A new deal between the organizers of the Mr. Olympia contest and Connecticut-based Ultimate Nutrition Inc., which makes workout supplements, has prompted the manufacturer to drop its complaint that the banner advertisements could unfairly highlight the company’s competitors. Earlier this year, Ultimate Nutrition paid to become the “exclusive title sponsor” to the event, which is expected to draw more than 50,000 people. The two sides made peace after Mr. Olympia organizers offered “certain other advertising and promotional opportunities” to Ultimate Nutrition, according to documents filed in U.S. Bankruptcy Court in Hartford. The deal was approved by Judge Ann Nevins on Friday.
