Just more than a year since his 11th-hour move to resurrect Crumbs Bake Shop Inc., investor and television personality Marcus Lemonis announced that he’s selling his stake in the bakery, the Wall Street Journal reported today. Fischer Enterprises LLC, which owns Dippin’ Dots and which currently holds the majority stake in the business, has purchased his piece of the company, Lemonis said yesterday. The investor and television personality added that he’s taking a “sizable loss” in the deal that was brokered during Crumbs’ bankruptcy case last year but didn’t name a purchase price. Lemonis said that he made the decision to sell after realizing that he had underestimated his opportunities to grow the business as a minority owner of the company. Although the deal does means that Lemonis won’t have any involvement in the company going forward, he is retaining the rights to the Crumbs name for cookies, ice cream and candy products.
