A New Jersey-based company with a history of trying to revive struggling businesses has acquired the SkyMall catalog out of bankruptcy, the Los Angeles Times reported on Saturday. C&A Marketing, which makes and distributes photographic and electronic equipment, purchased SkyMall at a bankruptcy auction in Phoenix on Wednesday for $1.9 million. C&A also purchased Ritz Camera & Image out of bankruptcy two years ago and purchased the licensing rights for Polaroid still cameras after it came out of bankruptcy in 2008. C&A Executive Vice President Chaim Pikarski said that SkyMall was the victim of advances in technology that allowed airline passengers to shop online, making a catalog that was stuffed in nearly every airline seat back pocket "less relevant and more entertaining." C&A promised to save SkyMall but offered few details.
