Frederick’s of Hollywood has hired liquidators to help close at least a third of its 93 stores as the lingerie retailer works to turn itself around, the Wall Street Journal reported today. Bill Soncini, the company’s chief operating officer, said Great American Group is handling going-out-of-business sales at 31 of the chain’s locations and the number could rise slightly. The Los Angeles-based company, which carries racier lingerie than more mainstream brands like Victoria’s Secret, has stores in 27 states, including California, Florida, Texas and New York. One location slated to close is Frederick’s flagship store in Hollywood, which will shut down by the end of April, Soncini said.
