C. Wonder LLC, the apparel shop founded by Christopher Burch after his split with ex-wife, fashion entrepreneur Tory Burch, has filed for chapter 11 protection to formally liquidate its operations after the business failed ever to turn a profit, Dow Jones Daily Bankruptcy Review reported today. Founded in 2011, the brand faced rivals in the incredibly competitive women's apparel sector that has recently ravaged a growing cohort of once-popular retailers. According to court documents, the company's finances have long been shaky. In 2012, C. Wonder logged a $46 million loss; the next year, losses hit $59 million and the corporate deficit was $133 million. In the first 11 months of 2014, the company's $51.1 million in sales resulted in $51.4 million in losses.