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Hostess Brands Owners to Explore Sale of Twinkies Maker

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The private equity owners of Hostess Brands LLC are planning to put the maker of Twinkies and Ding Dongs up for sale in early 2015, potentially valuing it at more than $1.7 billion, including debt, Reuters reported today. Apollo Global Management and C. Dean Metropoulos, which bought Hostess Brands out of bankruptcy for $410 million in 2013, have received inquiries from some potential buyers about selling the cake business. Hostess Brands is also having conversations with investment banks Rothschild, Credit Suisse Group AG and Perella Weinberg Partners about advisory roles they are likely to have in a potential sale. Hostess Brands currently has annual earnings before interest, tax, depreciation and amortization of around $170 million.